Director of Product Development

As the leader in hybrid technology and a world-class reputation, Idea has been the preferred hybrid by more PGA, Champions and Nationwide Tour pros. The Idea Pro Black is our latest offering and has become our fastest growing hybrid on all three tours with over 300 in play year-to-date.

#1 Hybrid 2008 & 2009 PGA Tour.
#1 Hybrid on the Champions Tour since 2005.
#1 Hybrid on the Nationwide Tour since 2006.
#1 Hybrid at the 2008 & 2009 U.S. Opens.

www.adamsgolf.com

Founded in 1987, Adams Golf, Inc. designs, assembles, markets and distributes premium quality, technologically innovative golf clubs. Adams Golf operates in a single segment within the golf industry (golf clubs and accessories) and offers more than one category of product within each segment.

In the late 1990s a low profile, low center of gravity and upside-down head design, known as the Tight Lies Fairway Wood, created a phenomenon in the golf industry. Through the years it has received rave reviews and unprecedented loyalty. Even today, 10 years since it was first introduced, hundreds of thousands of golfers worldwide still have Tight Lies in their bags.

Today, Adams Golf leads the industry in hybrid and hybrid iron set technology. The Idea Hybrid Iron Sets appeal to all types of players, including the tour pros who recognize the benefit of integrating hybrids with traditional irons. Additionally, Idea hybrids have taken over the leadership position on the PGA, Champions and Nationwide Tours these past few years – which includes claiming the #1 hybrid played at all four major championships in 2008.

All of the equipment at Adams Golf is designed and tested using a variety of sophisticated, state-of-the-art tools, such as CAD rendering, advanced mass property analysis and equipment durability testing. And it’s this high-quality craftsmanship, cutting-edge engineering and superior customer service that has made Adams Golf a true leader and innovator in the golf business.

Golf Etiquette 101

Your actions on the golf course will say the most about you as a golfer - much more than your golf clubs or score ever will. Etiquette has to do with manners. Golfers should show courtesy and sportsmanship at all times to their playing partners. The game of golf has a rich heritage based on a code of honor and proper etiquette. No other sport played by millions of amateurs worldwide and professionals for millions of dollars in prize money has a system of penalties whereby the player is required to call penalties on themselves.
There are a few rules of golf etiquette that apply all the time, while others are specific to certain areas of the course. This guide is designed to help the reader understand the basic elements of golf etiquette and what is expected of them when they play a round of golf.
Remember, golf is a game. My hope is that you will remember and enjoy using these golf etiquette tips. Play well and have fun!

Good Golfing!

Tony Letendre, PGA

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